Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67C2DE
RGB
103, 194, 222
HSL
194, 64%, 64%
HSB
194, 54%, 87%
CMYK
54, 13, 0, 13
LAB
74, -23, -23
LCH
74, 32, 225
OKLCH
0.77, 0.10, 220
XYZ
38, 47, 76
LUV
74, -39, -32
HWB
194, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.