Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
680B03
RGB
104, 11, 3
HSL
5, 94%, 21%
HSB
5, 97%, 41%
CMYK
0, 89, 97, 59
LAB
21, 39, 31
LCH
21, 50, 38
OKLCH
0.33, 0.13, 31
XYZ
6, 3, 0
LUV
21, 63, 15
HWB
5, 1%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.