Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
680D08
RGB
104, 13, 8
HSL
3, 86%, 22%
HSB
3, 92%, 41%
CMYK
0, 87, 92, 59
LAB
22, 39, 29
LCH
22, 49, 37
OKLCH
0.33, 0.12, 29
XYZ
6, 3, 1
LUV
22, 62, 14
HWB
3, 3%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.