Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
683274
RGB
104, 50, 116
HSL
289, 40%, 33%
HSB
289, 57%, 45%
CMYK
10, 57, 0, 55
LAB
30, 33, -28
LCH
30, 43, 320
OKLCH
0.42, 0.12, 320
XYZ
10, 6, 17
LUV
30, 21, -40
HWB
289, 20%, 55%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.