Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6883AA
RGB
104, 131, 170
HSL
215, 28%, 54%
HSB
215, 39%, 67%
CMYK
39, 23, 0, 33
LAB
54, -2, -24
LCH
54, 24, 265
OKLCH
0.60, 0.07, 258
XYZ
21, 22, 41
LUV
54, -14, -35
HWB
215, 41%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.