Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6885A2
RGB
104, 133, 162
HSL
210, 24%, 52%
HSB
210, 36%, 64%
CMYK
36, 18, 0, 36
LAB
54, -5, -19
LCH
54, 20, 255
OKLCH
0.61, 0.06, 249
XYZ
21, 22, 37
LUV
54, -15, -27
HWB
210, 41%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.