Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6885AF
RGB
104, 133, 175
HSL
215, 31%, 55%
HSB
215, 41%, 69%
CMYK
41, 24, 0, 31
LAB
55, -2, -26
LCH
55, 26, 265
OKLCH
0.61, 0.07, 258
XYZ
22, 23, 44
LUV
55, -15, -38
HWB
215, 41%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.