Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
688EA0
RGB
104, 142, 160
HSL
199, 23%, 52%
HSB
199, 35%, 63%
CMYK
35, 11, 0, 37
LAB
57, -10, -14
LCH
57, 17, 234
OKLCH
0.63, 0.05, 229
XYZ
22, 25, 37
LUV
57, -19, -19
HWB
199, 41%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.