Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6897A4
RGB
104, 151, 164
HSL
193, 25%, 53%
HSB
193, 37%, 64%
CMYK
37, 8, 0, 36
LAB
59, -14, -12
LCH
59, 19, 221
OKLCH
0.65, 0.05, 217
XYZ
23, 28, 39
LUV
59, -23, -16
HWB
193, 41%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.