Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689AAC
RGB
104, 154, 172
HSL
196, 29%, 54%
HSB
196, 40%, 67%
CMYK
40, 10, 0, 33
LAB
61, -14, -15
LCH
61, 20, 227
OKLCH
0.66, 0.06, 223
XYZ
25, 29, 43
LUV
61, -24, -20
HWB
196, 41%, 33%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.