Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A2EF
RGB
104, 162, 239
HSL
214, 81%, 67%
HSB
214, 56%, 94%
CMYK
56, 32, 0, 6
LAB
65, -2, -45
LCH
65, 45, 267
OKLCH
0.71, 0.13, 256
XYZ
34, 35, 87
LUV
65, -26, -71
HWB
214, 41%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.