Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A6FF
RGB
104, 166, 255
HSL
215, 100%, 70%
HSB
215, 59%, 100%
CMYK
59, 35, 0, 0
LAB
67, 0, -51
LCH
67, 51, 269
OKLCH
0.72, 0.15, 257
XYZ
37, 37, 100
LUV
67, -27, -81
HWB
215, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.