Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A7DD
RGB
104, 167, 221
HSL
208, 63%, 64%
HSB
208, 53%, 87%
CMYK
53, 24, 0, 13
LAB
66, -9, -34
LCH
66, 35, 255
OKLCH
0.71, 0.10, 246
XYZ
33, 36, 74
LUV
66, -28, -52
HWB
208, 41%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.