Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A9CD
RGB
104, 169, 205
HSL
201, 50%, 61%
HSB
201, 49%, 80%
CMYK
49, 18, 0, 20
LAB
66, -14, -25
LCH
66, 29, 241
OKLCH
0.70, 0.08, 234
XYZ
31, 36, 63
LUV
66, -29, -37
HWB
201, 41%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.