Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68ACED
RGB
104, 172, 237
HSL
209, 79%, 67%
HSB
209, 56%, 93%
CMYK
56, 27, 0, 7
LAB
68, -8, -40
LCH
68, 41, 258
OKLCH
0.73, 0.12, 249
XYZ
36, 39, 86
LUV
68, -30, -62
HWB
209, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.