Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68AFEF
RGB
104, 175, 239
HSL
208, 81%, 67%
HSB
208, 56%, 94%
CMYK
56, 27, 0, 6
LAB
69, -9, -39
LCH
69, 41, 257
OKLCH
0.73, 0.12, 247
XYZ
37, 40, 87
LUV
69, -31, -61
HWB
208, 41%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.