Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B5FF
RGB
104, 181, 255
HSL
209, 100%, 70%
HSB
209, 59%, 100%
CMYK
59, 29, 0, 0
LAB
71, -8, -45
LCH
71, 45, 260
OKLCH
0.75, 0.13, 249
XYZ
40, 43, 101
LUV
71, -33, -70
HWB
209, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.