Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B7FA
RGB
104, 183, 250
HSL
208, 94%, 69%
HSB
208, 58%, 98%
CMYK
58, 27, 0, 2
LAB
71, -10, -41
LCH
71, 43, 256
OKLCH
0.76, 0.12, 246
XYZ
40, 44, 97
LUV
71, -33, -64
HWB
208, 41%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.