Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BDFF
RGB
104, 189, 255
HSL
206, 100%, 70%
HSB
206, 59%, 100%
CMYK
59, 26, 0, 0
LAB
73, -12, -41
LCH
73, 43, 253
OKLCH
0.77, 0.13, 244
XYZ
42, 47, 101
LUV
73, -35, -64
HWB
206, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.