Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BFEE
RGB
104, 191, 238
HSL
201, 80%, 67%
HSB
201, 56%, 93%
CMYK
56, 20, 0, 7
LAB
73, -17, -32
LCH
73, 36, 242
OKLCH
0.77, 0.11, 234
XYZ
40, 46, 88
LUV
73, -37, -48
HWB
201, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.