Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68C1E2
RGB
104, 193, 226
HSL
196, 68%, 65%
HSB
196, 54%, 89%
CMYK
54, 15, 0, 11
LAB
73, -21, -25
LCH
73, 33, 230
OKLCH
0.77, 0.10, 225
XYZ
39, 47, 79
LUV
73, -38, -36
HWB
196, 41%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.