Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
690708
RGB
105, 7, 8
HSL
359, 87%, 22%
HSB
359, 93%, 41%
CMYK
0, 93, 92, 59
LAB
21, 41, 29
LCH
21, 50, 36
OKLCH
0.33, 0.13, 28
XYZ
6, 3, 1
LUV
21, 64, 14
HWB
359, 3%, 59%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.