Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
692C09
RGB
105, 44, 9
HSL
22, 84%, 22%
HSB
22, 91%, 41%
CMYK
0, 58, 91, 59
LAB
27, 26, 34
LCH
27, 43, 52
OKLCH
0.37, 0.10, 46
XYZ
7, 5, 1
LUV
27, 46, 22
HWB
22, 4%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.