Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
695876
RGB
105, 88, 118
HSL
274, 15%, 40%
HSB
274, 25%, 46%
CMYK
11, 25, 0, 54
LAB
40, 12, -14
LCH
40, 19, 309
OKLCH
0.49, 0.05, 310
XYZ
13, 11, 19
LUV
40, 7, -21
HWB
274, 35%, 54%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
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