Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
696ABD
RGB
105, 106, 189
HSL
239, 39%, 58%
HSB
239, 44%, 74%
CMYK
44, 44, 0, 26
LAB
48, 16, -45
LCH
48, 47, 290
OKLCH
0.56, 0.13, 281
XYZ
20, 17, 50
LUV
48, -5, -68
HWB
239, 41%, 26%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.