Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
697B91
RGB
105, 123, 145
HSL
213, 16%, 49%
HSB
213, 28%, 57%
CMYK
28, 15, 0, 43
LAB
51, -3, -14
LCH
51, 15, 259
OKLCH
0.58, 0.04, 254
XYZ
18, 19, 30
LUV
51, -10, -20
HWB
213, 41%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.