Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
697D99
RGB
105, 125, 153
HSL
215, 19%, 51%
HSB
215, 31%, 60%
CMYK
31, 18, 0, 40
LAB
52, -2, -18
LCH
52, 18, 263
OKLCH
0.58, 0.05, 257
XYZ
19, 20, 33
LUV
52, -11, -25
HWB
215, 41%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.