Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6989B7
RGB
105, 137, 183
HSL
215, 35%, 56%
HSB
215, 43%, 72%
CMYK
43, 25, 0, 28
LAB
56, -2, -28
LCH
56, 28, 265
OKLCH
0.62, 0.08, 257
XYZ
23, 24, 48
LUV
56, -17, -42
HWB
215, 41%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.