Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698A96
RGB
105, 138, 150
HSL
196, 18%, 50%
HSB
196, 30%, 59%
CMYK
30, 8, 0, 41
LAB
55, -10, -10
LCH
55, 14, 227
OKLCH
0.61, 0.04, 222
XYZ
20, 23, 32
LUV
55, -17, -13
HWB
196, 41%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.