Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
698CD9
RGB
105, 140, 217
HSL
221, 60%, 63%
HSB
221, 52%, 85%
CMYK
52, 35, 0, 15
LAB
58, 4, -44
LCH
58, 44, 275
OKLCH
0.65, 0.12, 265
XYZ
28, 27, 69
LUV
58, -18, -68
HWB
221, 41%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.