Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698EAD
RGB
105, 142, 173
HSL
207, 29%, 55%
HSB
207, 39%, 68%
CMYK
39, 18, 0, 32
LAB
57, -7, -21
LCH
57, 22, 251
OKLCH
0.63, 0.06, 244
XYZ
23, 25, 43
LUV
57, -19, -30
HWB
207, 41%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.