Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6992AD
RGB
105, 146, 173
HSL
204, 29%, 55%
HSB
204, 39%, 68%
CMYK
39, 16, 0, 32
LAB
58, -9, -19
LCH
58, 21, 244
OKLCH
0.64, 0.06, 238
XYZ
24, 27, 43
LUV
58, -20, -27
HWB
204, 41%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.