Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6993D2
RGB
105, 147, 210
HSL
216, 54%, 62%
HSB
216, 50%, 82%
CMYK
50, 30, 0, 18
LAB
60, -1, -37
LCH
60, 37, 268
OKLCH
0.66, 0.11, 258
XYZ
28, 29, 65
LUV
60, -21, -57
HWB
216, 41%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.