Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6994BB
RGB
105, 148, 187
HSL
209, 38%, 57%
HSB
209, 44%, 73%
CMYK
44, 21, 0, 27
LAB
59, -7, -25
LCH
59, 26, 254
OKLCH
0.65, 0.08, 247
XYZ
25, 28, 51
LUV
59, -21, -37
HWB
209, 41%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.