Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6994BF
RGB
105, 148, 191
HSL
210, 40%, 58%
HSB
210, 45%, 75%
CMYK
45, 23, 0, 25
LAB
59, -6, -27
LCH
59, 28, 257
OKLCH
0.65, 0.08, 249
XYZ
26, 28, 53
LUV
59, -21, -41
HWB
210, 41%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.