Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69979C
RGB
105, 151, 156
HSL
186, 20%, 51%
HSB
186, 33%, 61%
CMYK
33, 3, 0, 39
LAB
59, -15, -8
LCH
59, 17, 208
OKLCH
0.65, 0.05, 205
XYZ
23, 28, 36
LUV
59, -22, -9
HWB
186, 41%, 39%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.