Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699AA9
RGB
105, 154, 169
HSL
194, 27%, 54%
HSB
194, 38%, 66%
CMYK
38, 9, 0, 34
LAB
61, -14, -13
LCH
61, 19, 223
OKLCH
0.66, 0.06, 219
XYZ
25, 29, 42
LUV
61, -24, -18
HWB
194, 41%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.