Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699ADF
RGB
105, 154, 223
HSL
215, 65%, 64%
HSB
215, 53%, 87%
CMYK
53, 31, 0, 13
LAB
62, -2, -41
LCH
62, 41, 267
OKLCH
0.68, 0.12, 257
XYZ
31, 31, 74
LUV
62, -23, -63
HWB
215, 41%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.