Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A1CE
RGB
105, 161, 206
HSL
207, 51%, 61%
HSB
207, 49%, 81%
CMYK
49, 22, 0, 19
LAB
64, -10, -29
LCH
64, 31, 252
OKLCH
0.69, 0.09, 244
XYZ
30, 33, 63
LUV
64, -26, -44
HWB
207, 41%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.