Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A7DA
RGB
105, 167, 218
HSL
207, 60%, 63%
HSB
207, 52%, 85%
CMYK
52, 23, 0, 15
LAB
66, -10, -33
LCH
66, 34, 253
OKLCH
0.71, 0.10, 245
XYZ
32, 36, 72
LUV
66, -28, -49
HWB
207, 41%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.