Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69AAE8
RGB
105, 170, 232
HSL
209, 73%, 66%
HSB
209, 55%, 91%
CMYK
55, 27, 0, 9
LAB
67, -8, -38
LCH
67, 39, 258
OKLCH
0.72, 0.11, 249
XYZ
35, 38, 82
LUV
67, -29, -59
HWB
209, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.