Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B2DA
RGB
105, 178, 218
HSL
201, 60%, 63%
HSB
201, 52%, 85%
CMYK
52, 18, 0, 15
LAB
69, -15, -28
LCH
69, 32, 241
OKLCH
0.73, 0.09, 234
XYZ
34, 40, 72
LUV
69, -32, -41
HWB
201, 41%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.