Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B4E9
RGB
105, 180, 233
HSL
205, 74%, 66%
HSB
205, 55%, 91%
CMYK
55, 23, 0, 9
LAB
70, -13, -34
LCH
70, 37, 249
OKLCH
0.74, 0.11, 241
XYZ
37, 42, 83
LUV
70, -33, -52
HWB
205, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.