Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69BBD3
RGB
105, 187, 211
HSL
194, 55%, 62%
HSB
194, 50%, 83%
CMYK
50, 11, 0, 17
LAB
71, -21, -20
LCH
71, 29, 224
OKLCH
0.75, 0.09, 219
XYZ
35, 43, 68
LUV
71, -36, -28
HWB
194, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.