Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69C6E1
RGB
105, 198, 225
HSL
193, 67%, 65%
HSB
193, 53%, 88%
CMYK
53, 12, 0, 12
LAB
75, -23, -22
LCH
75, 32, 224
OKLCH
0.78, 0.10, 219
XYZ
40, 49, 79
LUV
75, -40, -31
HWB
193, 41%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.