Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69CFF2
RGB
105, 207, 242
HSL
195, 84%, 68%
HSB
195, 57%, 95%
CMYK
57, 14, 0, 5
LAB
78, -24, -27
LCH
78, 36, 229
OKLCH
0.81, 0.11, 223
XYZ
44, 54, 92
LUV
78, -42, -39
HWB
195, 41%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.