Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6A1108
RGB
106, 17, 8
HSL
6, 86%, 22%
HSB
6, 92%, 42%
CMYK
0, 84, 92, 58
LAB
22, 38, 31
LCH
22, 49, 38
OKLCH
0.34, 0.12, 30
XYZ
6, 3, 1
LUV
22, 62, 15
HWB
6, 3%, 58%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.