Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6A88B2
RGB
106, 136, 178
HSL
215, 32%, 56%
HSB
215, 40%, 70%
CMYK
40, 24, 0, 30
LAB
56, -3, -26
LCH
56, 26, 264
OKLCH
0.62, 0.07, 257
XYZ
23, 24, 46
LUV
56, -16, -38
HWB
215, 42%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.