Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6A91C7
RGB
106, 145, 199
HSL
215, 45%, 60%
HSB
215, 47%, 78%
CMYK
47, 27, 0, 22
LAB
59, -3, -33
LCH
59, 33, 265
OKLCH
0.65, 0.09, 257
XYZ
26, 27, 58
LUV
59, -19, -50
HWB
215, 42%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.