Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6A96A7
RGB
106, 150, 167
HSL
197, 26%, 54%
HSB
197, 37%, 65%
CMYK
37, 10, 0, 35
LAB
59, -12, -14
LCH
59, 19, 229
OKLCH
0.65, 0.05, 224
XYZ
24, 28, 41
LUV
59, -22, -19
HWB
197, 42%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.